The store offers a wide variety of camera equipment and image printing services, and the staff can do everything from helping customers convert old movies or pictures into a digital format to turning digital images into slide shows.
Owner Mike Worswick said Wolfe’s does, “just about anything people can imagine having happen with a picture. If you can dream of something, we can probably make it happen.”
Worswick explained how trying to keep customers happy helps Wolfe’s stay ahead of the competition.What can people get from you that they might not find elsewhere?
Customers can find people who can help them create what they have in their mind, whether it’s a greeting card, or a book, or a wall enlargement for a framed print. We have people who can help you get there. We also have 16 print stations. So, if you just want to print pictures, we have more places to print them than anyone else in the area. You never have to wait.
What is your specialty?
Our specialty is helping people realize their desires and expectations in pictures — whether its choosing equipment or printing pictures. We teach classes. We are starting a six-week seminar on photography. The class covers six topics. We have another class teaching various landscape techniques. If they take the class and want to experience it, the instructor is also taking day-long field trips where people take the day out with a photographer and take pictures. We teach a class almost every Saturday on a selected topic.
What changes have you made in the past year? What can customers expect from you in the coming year?
We have added one-on-one tutoring sessions so people can learn more about a specific area of photography or imaging. They can learn about software or how to use their Digital Cameras in a one-hour session. We started experimenting with this last year and we’re really growing this year.
We have all types of technology. We continue to upgrade to make picture-making more exciting for people. The key thing is for customers to expect is that we will stay on the edge of technology on equipment for purchase and on making pictures into a form that people want to enjoy. Whether it is printing pictures on license plates or imprinting a shirt.
What sets you apart from the competition?
I think the key factor there is people — our employees. Most of our employees have been with us for more than 10 years. They really know what they are talking about and can quickly help people make good decisions.
What makes Topeka a good place to do business?
We like being in the capital city. We like being on I-70. We like the spirit of the community and the positive things that are continuing to grow downtown. We are at a corner where the city is investing to improve downtown.
What is your favorite part of the job?
My favorite part of the job is listening to the customer and then helping them find a resolution to whatever they want to do. Whether that’s helping select a piece of equipment or teaching them a technique to meet their goal or print a picture in the way they want to find pleasing. It is fun and powerful when you can show people how choosing a different matt color and shape of frame can make their picture go from great to amazingly great.
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